HOW CAN I HELP YOU NOW?
It’s safe to say it has been a turbulent year. The world has changed and as a result, consumer behaviour has too. With so much confusion and at times, trepidation around ever-changing guidelines: clear, concise and consistent communication has never been more important.
As we begin to regain a sense of normality, I can guide you through the next stage of this pandemic with a coherent communications strategy to help get your business back up and running and ensure you stand out from the crowd for all the right reasons.
My dynamic approach to PR goes far beyond traditional press. From bespoke brand partnerships to innovative influencer relations, I’ll make sure your brand awareness is enhanced, new audiences are reached and your KPIs achieved.
REOPENING CASE STUDY: THE DUNSTANE HOUSES
A high-impact multi-media reopening campaign positioning The Dunstane Houses as THE place to stay once domestic travel resumed in the UK. Campaign commencement, July 2020.
PR STRATEGY:
Refined media messaging + reopening press release outlining the hotel’s reimagined offering catering to post-pandemic consumer behaviour
Creative package development tailored to evolving restrictions
Targeted media outreach to regional + national publications
Ongoing industry, influencer + tastemaker relations
RESULTS:
10 reopening press trips including: Tatler, Harper’s Bazaar, Town & Country, House of Coco, Hip & Healthy, The Telegraph & Vanity Fair London
40 reopening features including: Vanity Fair London, The Telegraph, The I, Olive magazine, Evening Standard, Scottish Field, Town & Country, Metro, Mail online, Edinburgh Evening News and No.1 magazine.
80+ bookings for locals-only ‘Ultimate Night In’ package introduced following stringent tier restrictions
CAMPAIGN LAUNCH CASE STUDY:
‘EAT OUT TO HELP OCTOBER’/ ‘HELP OUT HOSPITALITY’
A targeted, Scotland-specific launch campaign announcing the introduction of The Full Range Ltd.’s own version of the government’s ‘Eat Out’ initiative, ‘Eat Out to help October’ (later called, ‘Help Out Hospitality).
PR STRATEGY:
Press release compilation communicating the launch of the initiative for trade and consumer press
Profiling outreach for Barry Knight, responsible for spearheading the campaign
Targeted media outreach to regional + national, Scotland-wide publications
Ongoing industry relations
RESULTS:
17 features dedicated to the initial launch & relaunch including articles in: The Scotsman, The Daily Record, The Scottish Sun, Press & Journal, The Courier, Glasgow Times, Edinburgh Live, Glasgow Live, Deeside Piper and Boutique Hotelier.
Dedicated interview with founder, Barry, as part of an STV news broadcast on Good Morning Britain.
IN ADDITION TO PR…
I have extensive experience in the following areas and can tailor my services to meet your needs:
Copy writing and press material compilation
Blog post curation
Industry relations
Brand partnerships
Social media support
Have something else in mind? Get in touch and I’ll see if I can help!